Marketing 101 – Improve Your Website
Posted By Karen on March 21, 2010
Your primary purpose for having a website is to promote and market your book, work, service or product. You want a site that will motivate visitors to purchase what you have to offer. Listening to marketing teleclasses and reading marketing articles, I’ve learned there are a number of factors that help create an effective website.
Three key factors are color, imagery and font:
Colors
Colors are a key component in having an engaging site. Action colors are yellow, red and orange. Blue evokes trust and green is soothing. Depending on what you are selling or what image you are trying to present, you should use colors accordingly.
Colors should also be web safe. Colors are like fonts, not all computers will read it the way it appears on your computer. If you want to make sure your ‘soft green’ background looks the same on every computer you need to use web safe colors. There are a number of sites that offer a fixed color palette that you can use. If you’d rather not Google for it, here’s one:
http://www.techbomb.com/websafe/ to view these colors.
Imagery
Imagery is another tool that can be used to create a desired affect. For example, I have a children’s bedtime picture book. I could use a picture of me holding my grandson while reading the book to him. Include pictures that create the image you want to convey. The website I created for promoting my children’s book has a home page that immediately lets the visitor know the site if for children. It’s full of crayon colors such as red, yellow, green, and orange. It also has images that immediately lets the reader know this site is about children. Putting the extra effort into using the right imagery will help sell your work or product.
Another facet of using imagery to promote you and/or your product is 3D imagery – this is an important aspect of creating a desired affect. In the myriad of research and studies that are done, it’s been determined that a 3D image is more effective for selling. The flat imagery is just that, flat. To see if there was any validity to this determination, I did my own test. I have been promoting my book with a flat image, but after learning about this new information I stood my book up, opened it slightly and took a picture. I angled the shot so the book appeared slightly open. Well, this new data is correct; the 3D image is much more appealing than the flat image. It shows depth and shadows – this gives the affect of looking at an actual book rather than a flat stamp. So, when able, use 3D imagery.
Fonts
The third topic I’ll touch on to help improve your website is fonts. Fonts need to be web safe as I mentioned above. It would be a waste of time if you create an enticing website only to find the font you’ve used isn’t readable on some of your visitors’ computers. A few web safe fonts are: Arial, Times New Roman, Calibri, Century Gothic, and Cambria. There are other fonts you can use, just type in ‘web safe fonts’ in your search box and click GO – it’s that easy.
It seems each year your reader’s attention span shortens. You have about a second to engage a reader, maybe less; your imagery, including colors and font style, needs to be on the mark.
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Until next time,
Karen Cioffi
http://karenandrobyn.blogspot.com
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