Blogging Comment Marketing Strategy

Posted By Karen on February 8, 2010

It’s funny, I was going to post a completely different post about one sentence writing advice, but I’ll save it for another day.

When I came to the site today, I had over 200 REAL spam mails. Having Aksimet (thank goodness), they all went to spam along with a few marketers who actually left comments.

I realize some of these comments were left as a marketing strategy, but, hey, I’m in the marketing game also, so if you actually read my posts and make an intelligent comment that reflects the post, I’ll click the approve button.

I also realize you may be an affiliate marketer or VA doing the leg work for someone else and this is the nature of business, but there are other bloggers who don’t and will just delete you along with the spammers. As I’m getting more of these marketing commenters I can see it is becoming a more popular strategy. But, I don’t think I’ll partake – it can be a risky business.

While I do try to comment on sites everyday, it’s on sites that I usually follow or ones that I find through one source or another and the post is useful and interesting, but unless I know the blogger I never leave a url in the comment itself.

For those that leave a url link in the comment, this can be construed as a bit gutzy, brazen, rude…it will only ensure that most bloggers will delete your comment. Your link is already in your name.

Commenting in itself is visibility, even if you don’t drive traffic back to your site, the search engines pick up your activity. And, again, your name has your link in it.

If you leave your name (yes, actual name) with one url that is different than your name link, then it will be up to the discretion of the owner of the site as to whether he/she will allow the comment. Some bloggers don’t like this practice, while others realize it’s a marketing strategy and as long as you’re actually reading the posts and making a valid comment, it’s a great way to boost up your visibility in the search engines.

One commenter on a previous post said I was on the first page of an unrelated google search – that’s COOOOOOL!

You know, I read or heard (I attend a number of marketing teleclasses and read a number of marketing books and blogs so I don’t remember which right now) that it’s a gracious gesture to leave your name (can be just your first name) at the end of your comment. It’s kind of like when letter writing was the norm – the writer always left their signature.

Just be careful here, be sure it’s your name – you never know where or when a business contact or prospect will be made, don’t start off on the wrong foot.

And, thanks, you gave me fodder for a new article.

I guess I should check on my other sites…

Until next time,

Karen Cioffi
http://karencioffi.com/media-page/
http://karenandrobyn.blogspot.com

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About the author

Karen

Karen is a published author, writer-for-hire, and freelance writer. She is the creator and manager of VBT - Writers on the Move; co-moderator of a children's writing critique group; a reviewer multiple sites, and an acquisitions editor intern with 4RV Publishing. Her books are: Day's End Lullaby (a children's rhyming bedtime picture book), The Self-Publisher's Guide (an ebook that includes information on writing, publishing options, marketing and promotional strategies, and more), Writing, Publishing, and Marketing - You Can Do It! (a 34 page ebook that offers guidance and tips on writing, publishing, and marketing with useful tools and examples), and Writing for Children One Step at a time (a 100+ page e-book offering writing and marketing information, tips and resources). And, Karen has a children's fantasy chapter book in contract with 4RV Publishing. Be sure to sign up (subscribe) for our FREE monthly newsletter.

Comments

3 Responses to “Blogging Comment Marketing Strategy”

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