6 Website Problems and Solutions
Posted By Karen on February 3, 2010
My previous article, based on a webinar with Rick Hubbard and Phillippa Games, listed 6 website problems or leaks that you may not be aware of. I said I’d post the solutions in my next post and here they are:
Six common problems that may be causing leaks in your website and the fixes:
1. You get traffic to your site, but the visitors do not convert. They just leave. Maybe they don’t like the look of your site – who knows.
Do a website audit. Make sure all your links are working. Ask fellow bloggers/website owners what they think of the site. Is your name immediately visible, so the visitors know where they are?
Look at your analytics, or have a professional web designer do it. If you decide to do it yourself you can use Google Analytics. It will give you a code to put on each page of your site and it will follow the traffic in regard to keyword phrases you use, and analysis just about everything you’ll need to know.
2. The visitor may stay, but can’t find what they’re looking for, or can’t find it easily enough.
Again, do a site audit. Often, as with our own writing, we can’t see the obvious pitfalls and errors. Have someone you trust give your site a critique or review. Or, again, hire a professional.
Follow up with each leak he/she finds. You want your site to be user/visitor friendly. Visitors don’t want to jump through hoops to find what they need.
3. There is NO Call-to-Action!
Easy fix here…just add CLEAR call-to actions on every page. Make sure on your landing page the call-to-action is easily visible.
4. You’re devoting too much time on funneling the wrong kind of traffic to your site.
This is another relatively easy fix. If you’re promoting health products and your spend your time and promotion at writing or sports sites you need to reevaluate. Do a Google search for health sites and start following them. Try to find those that have a lot of comments and traffic. Add your comments often.
Offer useful and related content on your site that will funnel in the traffic you’re seeking.
5. You lack branding.
Another easy fix. Get specific. If you’re writing about health in general, that’s a big niche. Why not narrow it down to a specific area within health. The same goes for any niche you’re in – be specific. If you’re a writer, do you do freelance, nonfiction self-help books, suspense thrillers? When promoting yourself be focused on your area of expertise. Create content for the niche you’re targeting to help establish your brand.
6. You lack credibility.
Begin to establish yourself as an expert in your niche. As it’s been said over and over, Content is King! Post to your site often, at least twice a week, preferably more. And, start posting your articles to the article directories. As you become comfortable writing articles, start offering ebooks.
That’s it; six website problems, six website solutions.
You might also find this article of interest:
Until next time,
Karen
About the author
Hey I just wanted to let you know, I actually like the written material on your website. But I am utilising Flock on a machine running version 9.04 of Ubuntu and the design aren’t quite kosh er. Not a strong deal, I can still essentially read the articles and search for info, but just wanted to inform you about that. The navigation bar is kind of challenging to use with the config I’m running. Keep up the great work!
Jaylin,
Thanks for the tip. Unfortunately, I’m not too tech savvy, just getting the site up and running is about my limit. I know I also have a problem with IE, but can’t figure out how to correct it. For some reason this site works best using Mozilla Firefox.
I just wanted to thank you for writing this. It really made my day
Saw your blog bookmarked on Delicious. I love your site and marketing strategy. By the way, if you get a moment, check out my Woodoworking Plans Website – http://bit.ly/9XCbPg
This is a great site, I love the theme you are using. I Stumbled it for you and bookmarked it on Digg. By the way, if you get a moment, check out my Warcraft Gold Guide – http://bit.ly/dcYOCj
Well, the post is in reality the sweetest on this worthy topic. I agree with your conclusions and will eagerly look forward to your coming updates. Saying thank you will not just be sufficient, for the exceptional lucidity in your writing. I will at once grab your rss feed to stay abreast of any updates. Gratifying work and much success in your business efforts!
Your bookmarking strategy is working as I Found you through Stumbleupon. By the way, if you get a moment, check out my Blogging for Cash Website – http://bit.ly/bM1Mxo
Hi, good comment. I look forward to your next article. Thank you, Samantha
Thanks for writing about this. There’s a bunch of good tech info on the internet. You’ve got a lot of that info here on your site. I’m impressed – I try to keep a couple blogs pretty current, but it’s a struggle sometimes. You’ve done a great job with this one. How do you do it?
Hey, all you marketers.
Jaylin, you posted twice to this post!
I realize a number of you are affiliates or have a VA doing the leg work for you, but keep in mind that along with marketing and trying to earn money, you should have respect for other bloggers and businesses.
Obviously, if this gets out of hand, I will delete all comments in SPAM and not bother looking for legit ones. Or, I just won’t allow comments. Either way, we all lose out.
For those of you commenters who actually read my posts and are commenting legit – THANK YOU! And thanks for stumbling it or digging, etc…it is appreciated.
Samatha, thank you for actually leaving a name!
For Jim, Blogger and Woodworking – your link is in your name already. As a marketing tip, it’s not advisable to add it to your comment – it will only ensure that most bloggers will delete your comment which I will probably do in the future.
Commenting in itself is visibility, even if you don’t drive traffic back to your site, the search engines pick up your activity.
Thanks for writing about this. There’s a mass of solid tech information on the internet. You’ve got a lot of that info here on your web site. I’m impressed – I try to keep a couple blogs fairly current, but it’s a struggle sometimes. You’ve done a great job with this one. How do you do it?
Hi, Max S.
It takes a lot of work to keep 4 sites running. Thanks for stopping by.
Good day from Spain! Will it be possible for me to quote a submit as part of your weblog using the link to you? I’ve tried contacting you regarding this issue however it appears i cant achieve you, please response when get a time, thanks.
Windows 7,
I have a contact page on this site.
I am completely impressed with the article I have just read. I wish the writer of http://www.dkvwriting4u.com can continue to provide so much practical information and unforgettable experience to http://www.dkvwriting4u.com readers. There is not much to say except the following universal truth: Leaning on your horn longer than 3 seconds is indicative of psychopathy I will be back.
Payday Advance
Thanks for the hyperlinks of my site within the comment!
You have reminded me of one of my favorite quotes: “Life is a series of collisions with the future; it is not the sum of what we have been, but what we yearn to be.”
I don’t usually reply on articles I study but I have to say this was just fantastic. Keep up the very good work.
Thank you all for stopping by and leaving a comment.
I saw this really great post today, found it on google. i think i may return soon.
Blog looks great! Always looking for motivating blogs to keep mine going!
Glad I found your blog, got me motivated again to get mine going!
Thank you for posting this! It’s finding blogs like this with great information that make me want to keep working harder on mine.
This is what I wanted! I was searching on Google since 1 hour and was really depressed as I got nothing but this post really made me happy. I just bookmarked your blog as I will not like to waste my time again on Google.
Really new to this thing, still learning about this stuff. This is a excellent thing that my friend recommended to me, I never getting involved with it but soon will be, thanks!
Nice site! I adore several of the articles which have been written, and especially the comments posted! I am going to definately be returning!
Great insights. I loved to read your article. You must be putting a lot of time into your blog!
I have been a reader for a long while, but am a first time commenter. I just wanted to let you know that this has been / is my favorite update of yours! Keep up the good work and I’ll keep on coming back. If you’d be interested in swapping blogroll links with me, my website is Best Self Tanning Lotion.
Ive been lurking over here for so long and finally have the urge to comment. 1st of all, I wish to thank you for that fantastic posts. Second, thank you for writing Top quality content and not just rehashed posts that can be seen elsewhere. Undoubtedly a cool site I’d suggest.!..well, I’ve been bookmarking this site, that need to be enough proof of me recommending this lol.
Hi – very good web site you have made. I enjoyed reading this posting. I did want to issue a comment to tell you that the design of this site is very aesthetically delightful. I used to be a graphic designer, now I am a copy editor in chief for a merchandising firm. I have always enjoyed playing with computers and am attempting to learn code in my spare time (which there is never enough of lol).
Hey, Love the post! Keep it up, I will definatley be coming back soon!! =)
hi, like your articles, but your RSS seems not working, I can’t subscribe… can you please check that up? thanks!
Thanks, Luigi,
I’ll check into it.
It sounds like you’re creating problems yourself by trying to solve this issue instead of looking at why their is a problem in the first place.
I checked your site out a few times and I appreciate your posts. I’ve bookmarked your site and I’ll visit it from time to time. I’ll subscribe to your feed.
I really like this and it helps me a lot so stay tune with us and keep post continue.Thanks for sharing such a great post with us.
I was very pleased to find this site.I wanted to thank you for this great read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post