6 Website Problems and Solutions
Posted By Karen on February 3, 2010
My previous article, based on a webinar with Rick Hubbard and Phillippa Games, listed 6 website problems or leaks that you may not be aware of. I said I’d post the solutions in my next post and here they are:
Six common problems that may be causing leaks in your website and the fixes:
1. You get traffic to your site, but the visitors do not convert. They just leave. Maybe they don’t like the look of your site – who knows.
Do a website audit. Make sure all your links are working. Ask fellow bloggers/website owners what they think of the site. Is your name immediately visible, so the visitors know where they are?
Look at your analytics, or have a professional web designer do it. If you decide to do it yourself you can use Google Analytics. It will give you a code to put on each page of your site and it will follow the traffic in regard to keyword phrases you use, and analysis just about everything you’ll need to know.
2. The visitor may stay, but can’t find what they’re looking for, or can’t find it easily enough.
Again, do a site audit. Often, as with our own writing, we can’t see the obvious pitfalls and errors. Have someone you trust give your site a critique or review. Or, again, hire a professional.
Follow up with each leak he/she finds. You want your site to be user/visitor friendly. Visitors don’t want to jump through hoops to find what they need.
3. There is NO Call-to-Action!
Easy fix here…just add CLEAR call-to actions on every page. Make sure on your landing page the call-to-action is easily visible.
4. You’re devoting too much time on funneling the wrong kind of traffic to your site.
This is another relatively easy fix. If you’re promoting health products and your spend your time and promotion at writing or sports sites you need to reevaluate. Do a Google search for health sites and start following them. Try to find those that have a lot of comments and traffic. Add your comments often.
Offer useful and related content on your site that will funnel in the traffic you’re seeking.
5. You lack branding.
Another easy fix. Get specific. If you’re writing about health in general, that’s a big niche. Why not narrow it down to a specific area within health. The same goes for any niche you’re in – be specific. If you’re a writer, do you do freelance, nonfiction self-help books, suspense thrillers? When promoting yourself be focused on your area of expertise. Create content for the niche you’re targeting to help establish your brand.
6. You lack credibility.
Begin to establish yourself as an expert in your niche. As it’s been said over and over, Content is King! Post to your site often, at least twice a week, preferably more. And, start posting your articles to the article directories. As you become comfortable writing articles, start offering ebooks.
That’s it; six website problems, six website solutions.
You might also find this article of interest:
Until next time,
Karen
About the author
Hey, all you marketers.
Jaylin, you posted twice to this post!
I realize a number of you are affiliates or have a VA doing the leg work for you, but keep in mind that along with marketing and trying to earn money, you should have respect for other bloggers and businesses.
Obviously, if this gets out of hand, I will delete all comments in SPAM and not bother looking for legit ones. Or, I just won’t allow comments. Either way, we all lose out.
For those of you commenters who actually read my posts and are commenting legit – THANK YOU! And thanks for stumbling it or digging, etc…it is appreciated.
Samatha, thank you for actually leaving a name!
For Jim, Blogger and Woodworking – your link is in your name already. As a marketing tip, it’s not advisable to add it to your comment – it will only ensure that most bloggers will delete your comment which I will probably do in the future.
Commenting in itself is visibility, even if you don’t drive traffic back to your site, the search engines pick up your activity.