6 Problem Areas Your Website May Have

Posted By Karen on February 1, 2010

Fix the Holes in Your Website - Don't let it SinkI attended a great webinar today with Rick Hubbard and Phillippa Gamse – two experts in the marketing field.

Phillippa reviews websites to find all those little holes, or leaks as she puts it, that allow visitors to seep through. She gave an example of a boat with leaks in it. And, often the site owner is not even aware of these leaks.

I know this picture isn’t a sinking boat, but I really like the picture. :)

Six common leaks in your website:

1. You get traffic to your site, but the visitors do not convert. They just leave. Maybe they don’t like the look of your site – who knows.

2. The visitor may stay, but can’t find what they’re looking for, or can’t find it easily enough.

3. There is NO Call-to-Action! Y

4. You’re devoting too much time on funneling the wrong kind of traffic to your site.

5. You lack branding.

6. You lack credibility.

My next post, I’ll tell the fix to these leaky problems.

To start though, when creating a website, you MUST PLAN and think through. Know what you’re looking for and who you’re targeting.

You might also be interested in:

5 Surefire Tips to Promote You and Your Book for FREE

Until next time,

Karen

http://karencioffi.com

http://karenandrobyn.blogspot.com

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About the author

Karen

Karen is a published author, writer-for-hire, and freelance writer. She is the creator and manager of VBT - Writers on the Move; co-moderator of a children's writing critique group; a reviewer multiple sites, and an acquisitions editor intern with 4RV Publishing. Her books are: Day's End Lullaby (a children's rhyming bedtime picture book), The Self-Publisher's Guide (an ebook that includes information on writing, publishing options, marketing and promotional strategies, and more), Writing, Publishing, and Marketing - You Can Do It! (a 34 page ebook that offers guidance and tips on writing, publishing, and marketing with useful tools and examples), and Writing for Children One Step at a time (a 100+ page e-book offering writing and marketing information, tips and resources). And, Karen has a children's fantasy chapter book in contract with 4RV Publishing. Be sure to sign up (subscribe) for our FREE monthly newsletter.

Comments

4 Responses to “6 Problem Areas Your Website May Have”

  1. Internet Banking says:
    February 4, 2010 at 12:19 am

    Strange this post is totaly unrelated to what I was searching google for, but it was listed on the first page. I guess your doing something right if Google likes you enough to put you on the first page of a non related search. :)

  2. Karen says:
    February 8, 2010 at 3:16 pm

    Hey, Internet Banking,

    That’s fine with me! I guess google just picks up the word Internet in combination and separately.

    If you happen to stop back here, I’d be really interested to know what you were searching for.

    Thanks for letting me know.

  3. Maurice Pavelko says:
    February 12, 2010 at 11:53 am

    I would have to say this is an awfully informative post that needs mentioning elsewhere.

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