6 Problem Areas Your Website May Have
Posted By Karen on February 1, 2010
I attended a great webinar today with Rick Hubbard and Phillippa Gamse – two experts in the marketing field.
Phillippa reviews websites to find all those little holes, or leaks as she puts it, that allow visitors to seep through. She gave an example of a boat with leaks in it. And, often the site owner is not even aware of these leaks.
I know this picture isn’t a sinking boat, but I really like the picture. 
Six common leaks in your website:
1. You get traffic to your site, but the visitors do not convert. They just leave. Maybe they don’t like the look of your site – who knows.
2. The visitor may stay, but can’t find what they’re looking for, or can’t find it easily enough.
3. There is NO Call-to-Action! Y
4. You’re devoting too much time on funneling the wrong kind of traffic to your site.
5. You lack branding.
6. You lack credibility.
My next post, I’ll tell the fix to these leaky problems.
To start though, when creating a website, you MUST PLAN and think through. Know what you’re looking for and who you’re targeting.
You might also be interested in:
5 Surefire Tips to Promote You and Your Book for FREE
Until next time,
Karen
http://karenandrobyn.blogspot.com
About the author
Comments