DKV Writing 4 U

Posted By Karen on January 24, 2010

I listened to a great webinar yesterday by Rick Burnes from Hubspot Marketing. Obviously, there was a pitch to take advantage of his services, but aside from this, it was informative. I am also using information I’ve reamed from other marketers.

Inbound Marketing is basically a means or strategies to lead or pull visitors/readers back to your site and what you’re offering. Ideally, you will be leading these visitors to a landing page with a call-to-action on it. It is how you get search engine attention and thus traffic.

Twitter is one of the strategies (along with other social networks such as Facebook and Linkedin) that can be used in inbound marketing. Twitter and the other social networks are now a core part of your marketing strategy.

To utilize Twitter effectively you need to:

1. Make sure you have a bio on your profile that includes a link.

2. BE sure to use keywords. These keywords are actually registered or picked up by Google which creates another path pulling leads back to your site. Make each title/headline count.

3. Make sure your headline represents your content and is effective.

4. Make sure your headline is effective. Review it carefully, does it draw you in? Would you click on that link?

5. Provide useful content. This is probably the key to success on Twitter and any of the other social networks. If your content/link is valuable, other tweeters will not only be likely to click on the link, but will also retweet it.

6. Post regularly. The more often you lead that visitor back to your site, the more likely he/she will begin to trust you. Trust leads to sales.

7. Try to use a 75% content and 25% promo in your tweeting. What this means: provide much more valuable content than prompts to purchase something.

8. Make sure your landing page is effective. If you don’t have it, utilize a stat counter or a similar tool and analysis the flux of traffic to your site. Also, keep track of your conversion rate – the number of sales in regard to the number of visitors.

9. Finally, use the retweet feature on tweets you appreciate and on articles or posts you think your twitter readers will find of value. This adds to the valuable content you are providing.

How many times to post to twitter per day and how many times for a specific article is questionable. Different marketers have different views. A medium might be 4 – 6 tweets per day (3 times for a specific article).

Since new followers are joining your forces all the time, and your posts do not last long on Twitter, and there are sooooo many other tweets, I think (after your initial 3 tweets) retweeting your articles once every couple of weeks is not a bad idea.

I’m sure there are other pointers to using Twitter effectively, but these are some of the basics. I hope you find them helpful.

Another article you may find of interest is:

10 Free Surefire Ways to Promote You and Your Book – Strategies 1-5

Until next time,

Karen

http://karencioffi.com/media-page/

http://karenandrobyn.blogspot.com

Categories: Marketing and Promotion
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