DKV Writing 4 U

Posted By Karen on November 24, 2009

The road to publication can be long and winding…and filled with rejection. So, what do you do while you’re submitting your manuscript and waiting patiently? Okay, maybe not patiently, but waiting nonetheless.

That’s easy. And, it’s very important – create visibility. I don’t mean standing on the street corner in your underwear, I mean creating an online presence that depicts who and what you are. In other words, you need to create your platform.

As manager of VBT – Writers on the Move, I meet a number of writers who are reluctant to begin promoting themselves because they haven’t landed a publisher yet. Or, they’re still learning the craft. This mentality won’t cut it today. You need to begin that visibility.

First step in your platform journey is to create a blog. Obviously, you will want to create your platform right from the beginning by posting to your blog with content that is in the genre you are writing.

But wait a minute, let me backtrack. For those who aren’t sure what a platform is, it is a means to let readers know what your area of expertise is. Yes, I know, you might be shaking your head and thinking that you don’t have an area of expertise, but this is how you create it.

The next step in your journey is to create your platform and online visibility. Learn your craft and as your learning, write about what you learn. In other words, if your book is about cooking, blog about cooking – you will be creating your area of expertise.

Once you feel comfortable adding content to your blog, start writing articles and submitting them to ezines. Again, keep them focused on the area of expertise you are trying to create. You may not get paid for them, but they will establish an online presence. And, if your articles are beneficial or interesting to others, it will bring traffic to your site.

The publishing and marketing industry has changed. In today’s writing market publishing houses, big and small, expect you to:

1.    Have and online presence (website or blog)
2.    Have a platform
3.    Have a following
4.    Have the potential to increase that following
5.    Have a marketing strategy
6.    Be able to sell your book

Selling books today is a joint effort between the publishing house and the author. And, if you’re venturing into the self-publishing arena, promoting yourself is even more important. Don’t procrastinate. Start creating your online presence and platform today.

If you need help getting started, or aren’t sure about how to create a blog, we’re here to help. Check out our About Us page for more information.

And, if you have a question, we’ll be happy to answer it if we can!

Categories: Marketing and Promotion
Tags: Marketing, promotion